In business, nothing is more important than sales. Period. Sure, there other things that are also important, some vitally so.
Ensuring that you are producing the highest quality product possible or delivering an excellent service is important. Making sure that customers are satisfied and happy is critical.
Maintaining an engaged and productive staff is essential. However, without sales everything grinds to a halt. Sales are the lifeblood to a business and without them any business will inevitably wither and die.
A salesforce is a business’ offensive line. Every day salesmen and saleswomen go out to battle. Their collective goal is to achieve the sales that all businesses require. There is no room for compromise. There is no room for error.
No quarter is asked for and none is given. Sales are a zero sum game. It is black and white. There can be only winners and losers.
Like any highly competitive endeavor, sales can be exhilarating for those on top of their game and brutal for those who are not.
Preparation is a key element for any successful sales call and the close often goes to the salesperson that arrived at the table fully prepared for each and every eventuality.
One of the most critical elements is any salesperson’s arsenal is the sales presentation. The sales presentation is where you, the salesman or saleswoman, gets to show your chops.
You have the opportunity to dazzle and enchant the prospect. You have the opportunity to win over hearts and minds.
You have the opportunity to create a little magic and use that magic to secure some cold, hard cash. A sales presentation is where any sales virtuoso gets a chance to shine.
This book is about winning sales presentations. In these pages, you will learn the nuts and bolts of a successful presentation. You will begin by taking a look at the process that occurs during a successful sales pitch.
We will break down a high level presentation and look at its constituent parts, so that you can see how a winning presentation should proceed.
Next, you’ll take a look at some of the best practices for a presentation.
We’ll look at some general best practices, and then proceed to more specific subjects, such as the best practices for utilizing a slide deck or doing a product demonstration.
You then look at the specifics of dealing with customer objections.
You’ll learn the specific techniques that are used by the pros to deal with objections and turn a no into a yes.
Finally, we’ll conclude with a list of the top ten sales presentation tips that you can utilize to fine tune your presentation into a closing machine.
A great sales presentation can be a powerful secret weapon that you can use to close sales time and time again.
When properly crafted, a winning sales presentation can blow your competition out of the water and have the customer eager ready to say yes before you even finish.
Running a convincing and compelling presentation is probably the number one tool in any sales professional’s bag of tricks.
Isn’t time you learned what makes up a winning presentation and started using this knowledge to increase your close rate and beef up your bottom line?
Let’s get started.
